All New Passholders Ski or Ride the Remainder of This Season Free
Attitash Mountain Resort and Wildcat Mountain are pleased to announce early season pass rates for the 2014/2015 season and introduce a new, significantly lower-priced Granite season pass for the “twenty-something” age category that has no college requirements. At an early rate of $399, the new 19-29 Granite pass is for skiers/riders age 19-29 years and is valid for use at Attitash Mountain Resort, Wildcat Mountain and Crotched Mountain ski areas with no black-out dates.
“This new lower-priced pass will keep skiing and riding an affordable activity for an age demographic that can be financially challenged. They are finishing school, finding themselves taking on new financial responsibilities, establishing early careers, often with entry-level wages or salaries, and generally living and moving further away from the support of parents,” said Attitash and Wildcat Mountain President John Lowell.
“Generally speaking, our sport sees a gap in regular participation from the time skiers and snowboarders are introduced to skiing and riding with parents and family until the time they are young parents themselves, introducing their kids to skiing and snowboarding,” said Attitash and Wildcat Director of Marketing Thomas Prindle. “It’s a fact that your lowest median weekly wage or salary earnings as an adult is when you are in your twenties…statistically even less than when you are 65 and older. It makes sense that we should try to retain more skiers and riders and offer an appropriately priced season pass for this age group. Our industry has lower priced college and senior season passes because of these lower-income earning age demographics, I think we are now putting an affordable pass product in front of the group that may need it the most.”
The Adult Granite Pass (age 30 – 64) early rate, if purchased on or before June 1, is only $629 with no blackout dates and is valid for use at Attitash, Wildcat and Crotched Mountain, including their “Midnight Madness” night skiing on Fridays and Saturdays in season when they are open until 3 a.m. Rates, information, and additional benefits for all season passes, including Classic, Midweek, Military and the Live Ski & Ride College Pass, are available and can be purchased online at attitash.com or skiwildcat.com. As an added benefit to all new pass holders who purchase their pass now, they have the bonus of skiing or riding the remainder of this 2013/14 season for free. Attitash is scheduled to remain open and operate daily until Sunday, April 6. Wildcat Mountain has not set a closing date as it looks again be the last ski area in New Hampshire to be operating lift-serviced skiing and riding for the eighth season in-a-row.
Attitash Mountain Resort, located in the Mount Washington Valley, has previously been ranked amongst the East’s top ten ski resorts for grooming, weather, accessibility, and off-hill activities by readers of SKI Magazine. Offering two distinct mountains, Attitash and Bear Peak, and one of New England’s more advanced snow making systems, Attitash is known for its signature terrain parks, free learning area, ski school and children’s programs, open-glade terrain, après entertainment, family value, the year-round mountain coaster attraction, and quality slopeside accommodations featuring the Attitash Grand Summit Hotel. For further information, please visit attitash.com or call 1-800-223 SNOW.
Wildcat Mountain is home to New Hampshire’s most powerful quad summit chair lift and is renowned for its high summit elevation over 4,000 feet and greater than 2,100 vertical feet of skiing and riding. The original Wildcat Trail celebrates 80 years this season from the time it was first cut in the summer of 1933 by the Civilian Conservation Corp. Wildcat’s elevation and proximity to Mt. Washington contributes up to 200 inches of snow and a long winter/spring season annually and has consistently been rated #1 scenery and top ten in the East for snow, terrain variety, and value by readers of SKI Magazine. For further information, please visit skiwildcat.com or call 1-888-SKI WILD.