Plaid is the New Black on Friday, November 27

White Birch Books see a Black Friday and we want it to turn Plaid! Friday, Nov. 27 is the biggest shopping day of the year. Corporate retailers have dubbed it Black Friday, but we encourage you to think outside the big box and make it a Plaid Friday, a way of celebrating independents. Stop by White Birch Books in North Conway Village on Friday, November 27th and notice what plaid we are wearing for a discount or better yet, wear your own plaid and receive an even bigger discount!

The name Plaid Friday celebrates the diversity and creativity of independent businesses. You can join in the fun by wearing plaid while shopping at participating retailers on November 27.

White Birch Books is located in North Conway Village just south of the park, across from TD Banknorth. For more details about Plaid Friday, call White Birch Books at 356-3200. You can also visit their website at http://www.whitebirchbooks.com or at facebook.com/whitebirchbooks.

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