New Hampshire’s Ski Areas Report a 30% Increase in Snow Sports Visits During 2016-17 Season

Press Release

Media Contact:
Karolyn Castaldo
Communications & Marketing Manager, Ski NH
603.754.9396 * Karolyn@SkiNH.com

CONWAY, NH (June 14, 2017) – During the 2016-17 winter season, total ski resort visits for Ski NH’s 34 ski area members reached 2,357,609, which includes alpine and Nordic skiing, snowboarding, and tubing. This represents and increase of 33% over the prior year’s visits.

Alpine skier and rider visits totaled 2,104,298 – nearly 30 percent higher than last season, while total cross-country skier visits were up 80 percent to 133,621. Snow tubing visits hit 119,690, which is the third best year since Ski NH started keeping records, 20 years ago. Tubing saw an 82 percent jump over the previous season.

ski nh.png“Well-timed snowstorms helped promote the perception in our key market areas that there was good skiing in the state. Natural snowfall combined with advanced snowmaking systems and excellent grooming methods set up our ski areas with great conditions throughout most of the year, and people turned out to enjoy the slopes and trails” said Jessyca Keeler, Executive Director of Ski NH. “Next winter, we’ll work with our ski area members and other partners to showcase New Hampshire as a great ski destination and highlight the skiing lifestyle and learn-to-ski opportunities. Through our efforts we will expect to see additional growth in visitation next year.”

Ski NH announced the final numbers for the 2016/17 winter season at its annual conference at the Red Jacket Mountain View Resort in North Conway, NH on Monday, June 12, 2017.

About Ski NH

Ski NH is the statewide association representing 34 alpine and cross-country resorts in New Hampshire. For more information on ski areas, vacation planning, and updated winter events at Ski NH resorts, call Ski NH at 603.745.9396 or visit the Ski NH website at SkiNH.com. For statewide travel info, go to visitNH.gov.

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