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COLD DAY . . . WARM HEARTS: Inaugural Great Glen Winter Charity Day Makes An Impact

Provided by Crispin Battles, Marketing Director of Mt. Washington Auto Road and Great Glen Trails Outdoor Center

Pinkham Notch, NH — The Mt. Washington Auto Road, and its sister company Great Glen Trails Outdoor Center, are proud to report that the inaugural Great Glen Winter Charity Day, held in frigid temperatures on March 11, was a success on many levels. The event brought together new friends and old, while raising over $2,500 for both local and national charities. Most importantly, however, the event inspired a sense of philanthropy among community members and customers alike, which will pay dividends well into the future. The company’s management and staff are firm believers in the words of noted philanthropist Eli Broad who once stated: “Charity is just writing checks and not being engaged. Philanthropy is being engaged, not only with your resources but getting people and yourself really involved and doing things that haven’t been done before.”

While the Great Glen Winter Charity Day held the moniker “inaugural” it was actually an evolution of an event that has been near and dear to the company since 2008. Originally held as a ski-a-thon fundraiser specifically for the ALS Association in recognition of Carl Johnson, an active community member who battled the disease, this year the event was expanded to include all charities so that participants could choose the cause that speaks to them. In total, 17 organizations received donations, including:

* Jen’s Friends Cancer Foundation

* Conway Area Humane Society

* Tin Mountain Conservation Center

* White Mountain Swiftwater Rescue Team

* Kennett High School Project Graduation

* Family Resource Center of Gorham

* Jackson Biathlon

* MSPCA – Methuen

* Donna’s Dreamers

* ALS Association, Northern New England Chapter

* Casting For Recovery

* American Cancer Society

* Cystic Fibrosis Foundation

* Alzheimer’s Association

* American Lung Association, New Hampshire

* St. Judes Children’s Research Hospital

* Southern Poverty Law Center

Participants who donated $25 or more received a trail pass to ski, snowshoe, and fatbike at Great Glen Trails, as well as a catered lunch from the Glen View Café. Those who donated $50 or more were given a voucher to take a ride on the Mt. Washington SnowCoach to treeline on the Mt. Washington Auto Road — unfortunately, conditions were too cold for the SnowCoaches to run during the event. Our close-knit community, together with customers from other New England states, enjoyed the afternoon in the warmth of our lodge playing board games and relishing in the camaraderie of friends.

Plans are already underway to make the “second annual” Great Glen Winter Charity Day a landmark event for the 2018 winter season, and an ongoing part of the philanthropic activities hosted by the Mt. Washington Auto Road and Great Glen Trails Outdoor Center. The company’s events have a long history of raising funds for local charities and non-profit organizations, foremost among them being the Mt. Washington Auto Road Bicycle Hillclimb which has raised over $1,000,000 for the Tin Mountain Conservation Center, and the Northeast Delta Dental Mt. Washington Road Race which has raised over $80,000 for Coos County Family Health Services.

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The family-owned Mount Washington Summit Road Company was formed in 1859, and completed the road to the summit of Mount Washington in 1861. The Mt. Washington Carriage Road, now called the Mt. Washington Auto Road, has the long-held distinction of being America’s oldest man-made attraction. Great Glen Trails Outdoor Center, opened in 1994, is one of New Hampshire’s premier Nordic ski areas, with 45 kilometers of trails for skiing, snowshoeing and fatbiking. During the summer months, the Outdoor Center focuses on human-powered outdoor activities including kayaking, biking, hiking and trail running. Both companies consider themselves stewards of Mt. Washington and the natural areas surrounding it, and feel strongly about supporting their local communities.

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