COLDWELL BANKER REAL ESTATE LAUNCHES
FIRST-TIME HOME BUYERS RESOURCE CENTER
PARSIPPANY, NJ – Taking the next step to help people turn their dreams of homeownership into realities, Coldwell Banker Real Estate LLC launched a new portal on its website specifically for first-time home buyers. The First-Time Home Buyers Resource Center includes videos, articles and tools to answer questions and guide new home buyers through the real estate search process.
According to the National Association of Realtors (NAR), first-time home buyers accounted for half of all the real estate market home sales in 2010. A recent survey by Coldwell Banker Real Estate found that 93 percent of first-time home buyers said using online tools to find detailed information about homes was important to them.
“Buying your first home is exciting but it can also be overwhelming, so we created this section for first-time homebuyers to simplify the steps toward home ownership, and make the process easier and enjoyable,” said Jim Gillespie, chief executive officer, Coldwell Banker Real Estate LLC. “I, like most, remember buying my first home and going through a process that was complex, emotional and rewarding all at the same time. Today, first-time homebuyers recognize that if they have the financial wherewithal, now is a smart time to buy a home. The First-Time Home Buyers Resource Center helps give them the confidence to enter the real estate market and gain valuable insight so they can best work with their agent.”
The new web portal, which will be updated regularly with timely content to help first-time home buyers, provides informative features from coldwellbanker.com, including multiple ways to search and recommendations for like properties. It also includes:
- Video tips and advice about selecting a home, moving, renovating, and decorating
- Informative articles on such topics as how to select a real estate agent, identifying wish list items vs. must-have items for a first home and determining how much is affordable
- Mortgage calculator
- Affordability radar – This feature breaks down a home’s listing price into what the monthly payment might be at current mortgage rates
The new First-Time Home Buyers Resource Center is a continuation of the Coldwell Banker Real Estate innovative online resources. Coldwellbanker.com already features BlueScape, a unique way to search for homes by emotion and feelings. Clients select from a series of images that they like or dislike and the site returns a group of homes that might meet their needs. The website also has a lifestyle search, which allows people to use a simple, sliding scale to rate elements of a home and community that matter most to them. In addition, Coldwell Banker Real Estate partnered with YouTube to develop Coldwell Banker On Location. This site allows consumers to gain market perspective, community highlights and home video listings from Coldwell Banker sales professionals. More than 2.5 million channel views have been recorded since its launch in May 2009.
Survey Methodology: Coldwell Banker Real Estate LLC conducted an online survey of 300 first-time home buyers in the United States (people who purchased their first home within the last year) on their experiences and perceptions of the home buying process.
“This is just one of the many reasons we’re proud to be associated with Coldwell Banker,” Antonella Bliss, a principal of Coldwell Banker Wright Realty remarked. “They’re always the first to provide the help and resources to those who most need them in this complex real estate market.”
Lindsey Maihos, another owner/broker and Coldwell Banker Wright Realty notes, “There’s a lot of information that will bring potential new homebuyers right up to speed with today’s market. An informed homebuyer can make the best decisions for their future, and we’re happy to provide every resource we can.”
“It’s a fantastic time to buy real estate,” Rose Robinson, principal of Coldwell Banker Wright Realty stated. “We’re happy to help buyers make that first home purchase with the best information possible. It’s a big step, and we want to make it count for our clients.”
Coldwell Banker Wright Realty is a full service real estate brokerage representing buyers and sellers in both New Hampshire and Maine for more than thirty years. Located at 481 White Mountain Highway (Rt 16) in Conway, NH, just after the TechVillage. For more information visit Wright Realty email: Info@WrightRealty.com, or call (603) 447-2117.